By Deepka Rana, Investor at Northzone
One of the things I’ve learned about myself as an early-stage investor is that I get most energised when talking to product-centric founders and teams. Whether it’s unpacking the product vision or details of user onboarding, these are the conversations that leave me invigorated and also offer founders a real sense of whether we would work well together.
As a result, a lot of my reading has skewed towards product-related content. Building great product lives at the intersection of technology, business acumen and user psychology. This collection of resources reflects this multidisciplinary craft.
Many of the articles are from product leaders I admire, and have been flagged by founders as material they come back to time and time again. The resources are for both B2B and B2C companies, but are most relevant for digital and Saas products.
If you have feedback, or are building a product-led company (especially bottom-up B2B SaaS or B2C subscription), I'd love to hear from you.
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